Ten years ago, Attorney Crystal D. Potts opened the doors to Potts Legal, PLLC with a specific vision.
She wanted to build a law firm rooted in Christian-based values where growth-minded business owners could get reliable legal counsel to help protect what they were building for the long term.
On September 23, Potts Legal will officially celebrate 10 years in business.
Over that decade, Crystal has built a practice helping entrepreneurs, creators and individuals navigate intellectual property protection, business law and contracts, and personal injury matters.
But for business owners, one area of her work is especially important:
Protecting the things they’ve worked so hard to create.
That includes business names.
Logos.
Original work.
And other assets that can become valuable pieces of a growing company.
Through Potts Legal, Crystal works with business owners on nationwide trademark and copyright registrations while also providing strategic brand counsel.
The firm also assists with custom business contracts, entity formations and policy compliance reviews.
Crystal says one of the most rewarding parts of her work is delivering an official USPTO Trademark Registration Certificate to a business owner.
For her, it represents something bigger than paperwork.
It means helping a business owner legally protect the brand identity and legacy they’ve been building.
And because federal trademark law allows Potts Legal to represent clients nationwide, business owners do not have to live in Florida to work with the firm.
Potts Legal serves clients across all 50 states.
Building the firm hasn’t been without challenges.
As the business grew, Crystal found herself having to balance the high-touch representation she wanted to provide clients with the operational demands of running a business.
Her solution was to build better systems.
Potts Legal implemented modern, tech-forward processes designed to streamline the client journey, improve client satisfaction and give the firm more time to focus on strategic advocacy.
Crystal has also taken what she’s learned outside of her own client work.
Through speaking engagements with organizations such as Treasure Coast SCORE and other community organizations, she works to make intellectual property law easier for entrepreneurs and creators to understand.
The goal is to help more business owners understand how to secure ownership of the value they’re creating.
After a decade of doing this work, Crystal has a simple message for entrepreneurs:
“Guard your brand before someone else claims it. Your brand name is your most valuable asset—protect your legacy from day one.”
AN EXCLUSIVE OFFER FOR THE BLACK WOMEN NEWS COMMUNITY
To celebrate the partnership, Potts Legal is offering members of our community a complimentary 15-minute Brand Protection Strategy Session plus $300 off its Federal Trademark Registration Framework.
The offer is available to potential clients nationwide and is limited to 30 spots.
Use promo code BWT26 at checkout.
The offer ends September 23 at 5 PM ET or when all 30 spots have been secured, whichever happens first.
The special offer also upgrades the firm’s standard 30-minute pre-filing strategy call to an expanded 45-minute sessionafter completion of the client’s comprehensive trademark search.
The first 30 minutes are used to review the custom Search Report and Formal Legal Opinion Letter and finalize a filing strategy for the selected mark.
The additional 15-minute Brand Protection Strategy Session provides a high-level assessment of the client’s broader intellectual property landscape, including copyright assets, brand security and potential monetization opportunities.
Learn more about Potts Legal: potts-legal.com
Facebook, Instagram, TikTok & Threads: @pottslegal
Claim the Black Women News offer:
potts-legal.com/trademark-registration-order-form/
Use code BWT26 at checkout.
